TV Production & Placement

TV ADVERTISING – THE MESSAGE

How important is your advertising message? Actually, what you say and show in your commercial is equally as important as the stations and shows selected. Ads striking an emotion- al chord with viewers generally do a better job making us remember. For example, tapping into a potential customer’s emotional-driven ego or connoting a feeling of trust with an earnest testimonial are both powerful ways to help drive sales.

 

 

Humor, when done properly, at the right time, and to the right audience can also have a memorable effect on potential customers. Arch Automotive will conduct a needs assessment and customer analysis to determine the proper scripting and commercial production to help increase your response. In addition, for those willing to step up to the plate, having a regular face from the dealership as a spokesperson can serve as a highly-effective way to establish trust and rapport within your market.

 

 

 

Serra Honda

Kia of Anniston-Gadsden

Don Moore Honda

Adamson Ford

Susan Schein Automotive

Jaguar of Birmingham

CORRELATION BETWEEN TV AD SPEND AND ONLINE TRAFFIC

TV is still the dominant driver among all other forms of advertising. The Video Advertising Bureau (VAB) tells us that Automotive TV ad spending grew from $10.1 billion to $12.8 billion from 2011 to 2015. Cadillac increased their TV spend 21% and grew their online response by 34%, while Toyota realized an 81% rise in online traffic by only increasing their TV spend by 9%.

 

Dealerships who reduced TV ad spend saw correlating drops in online response. Mazda reduced TV advertising by 18% and saw their online visitors fall by 25%. The synergy of a healthy ad spend between Digital and Broadcast is essential to maximizing returns on advertising investment. Let Arch Automotive help you correlate the healthiest synergy of ad spend for your brand(s)!

 

TELEVISION PRODUCTION

Arch Automotive’s television production team has extensive experience working with automotive dealerships all over the United States. TV production is a major separator among dealerships. A cheaper-looking commercial or one geared to the wrong audience will not maximize effectiveness. What’s more, Arch Automotive team members have extensive experience placing broadcast media around the country since the `90s. Our team knows how to match Television programming with your customer base and negotiate airtime in your favor!

 

For more information or to schedule a demo, contact us today!