TV/ OTT ADVERTISING – THE MESSAGE
How important is your advertising message? Actually, what you say and show in your commercial is as important as viewing audience selected to receive the message. Ads striking an emotional chord with viewers generally do a better job making us remember. For example, tapping into a potential customer’s emotional-driven ego or connoting a feeling of trust with an earnest testimonial are both powerful ways to help drive sales. If you are an HVAC company trying to promote your AC sales or repair, you might embellish the feeling of being hot in your home with vivid imagery showing an exhausted person sweating profusely on a sofa waving, as a fan, a mailer that just happens to be that of your own HVAC company. Then maybe they notice the direct-mail flyer for your HVAC company.
Humor, when done properly, at the right time, and to the right audience can also have a memorable effect on potential customers. Flow Marketing will conduct a needs assessment and customer analysis to determine the proper scripting and commercial production to help increase your response. In addition, for those willing to step up to the plate, having a regular face from your company can be a great way to brand your business and serve as a highly-effective way to establish trust and rapport within your market. What’s more, testimonials are one of the best ways to build trust and make a memorable impact on the masses.