TV ADVERTISING – THE MESSAGE
How important is your advertising message? Actually, what you say and show in your commercial is equally as important as the stations and shows selected. Ads striking an emotion- al chord with viewers generally do a better job making us remember. For example, tapping into a potential customer’s emotional-driven ego or connoting a feeling of trust with an earnest testimonial are both powerful ways to help drive sales.
Humor, when done properly, at the right time, and to the right audience can also have a memorable effect on potential customers. Arch Automotive will conduct a needs assessment and customer analysis to determine the proper scripting and commercial production to help increase your response. In addition, for those willing to step up to the plate, having a regular face from the dealership as a spokesperson can serve as a highly-effective way to establish trust and rapport within your market.