News

New automotive ad agency revs up in Birmingham

 

A new advertising agency focusing on the automative industry is launching in Birmingham.

Alan Brumbeloe is CEO of the new Arch advertising agency.

 

Arch Automative Marketing Solutions will open Sept. 1. at 2700 Corporate Drive, Suite 200. Arch Automotive will be a full-service digital and traditional advertising agency and will also offer a la carte marketing options for dealerships not looking for full-service firms.

 

“It’s important in today’s marketplace to have a balanced approach to traditional and newly-emerging digital media to maximize advertising investment dollars,” said Alan Brumbeloe, CEO of Arch.

 

Brumbeloe brings considerable experience as president of Brum Advertising. That agency, founded in 1999, will continue operating under the leadership of Brum and his wife, Stephanie Brumbeloe.

 

Tom Chambers, the chief operating officer of Arch, brings experience from managing dealerships and automative marketing.

 

“There is a lot of valuable information in the marketplace now regarding consumer behavior and intent to purchase. Arch plans to use this information to develop more strategic marketing plans for dealerships both big and small,” Chambers said.

 

The agency has also reached a deal with Pitts Media, an Alabama production company. Pitts Media will exclusively develop automative video production for clients of Arch Automative.

 

Dannial Budhwani
Editorial Intern
Birmingham Business Journal 

 

Source: https://www.bizjournals.com/birmingham/news/2017/08/31/new-automotive-ad-agency-revs-up-in-birmingham.html